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London 19/O5/2O17

Schedule

CultureGeek 2017 Schedule

09:30

Registration

Collect your delegate badge and join us for tea and coffee.

10:00

CTRL + F “Black”

Kimberly Drew, Social Media Manager, The Met

According to research by the Mellon Foundation, museums within the Association of Are Museum Directors (AAMD) are 72% White Non Hispanic and 28% Minority with 84% of museum curators, conservators, and educators identified as White Non Hispanic. In a recent study by the Arts Council England, an “overwhelming number of organizations throughout the country are headed by white people.” 

In this lecture, Drew, who currently serves as The Metropolitan Museum of Art’s Social Media Manager will discuss her work on her tumblr blog Black Contemporary Art, her work at The Met, her work as part of the Black Art Incubator, and her work as an advocate for artists and cultural producers of color in New York City’s art community online. In addition to highlighting her own work, the lecture will highlight strategies for visibility that have been employed since the 1980s. 

With a keen interest on the power of collectives, time management, wellness, and work-life balance, this presentation will serve as a how-to for being an agent of change within the art world. 

10:45

We Chat and the Fondation Louis Vuitton digital communications strategy in China: a case study on how not to get lost in translation

Patricia Buffa, Head of Digital Communications, Fondation Louis Vuitton

With over 2,000,000 Chinese tourists who visited France in 2015, China is France’s second tourist market after the United States. The same year the number of visitors of the Louvre coming from China grew by 73%. In January 2016, with these figures in mind and the Fondation Louis Vuitton’s programming entirely dedicated to Chinese contemporary art and culture we launched our We Chat, Weibo and Douban accounts, as well as the Chinese version of FLV’s app.

With 800 million active users, an average engagement rate much higher than Facebook, Twitter and Instagram, and an integrated technology allowing for messaging, blogging, gaming and mobile payments, We Chat represents an incredible opportunity for western museums to attract and better communicate with the growing Chinese tourist flows.

However, for a Western institution, mastering the technical and legal aspects of activating a We Chat account only represents a collateral challenge, compared to successfully communicating with the young, dynamic, well-travelled and affluent Chinese museumgoers. Since simply translating the contents we produce for our Facebook, Twitter and Instagram feeds into Chinese has proven not to be a good strategy, some understanding of the Chinese cultural context and their way of using social media is imperative.

This presentation aims at reporting back on Fondation Louis Vuitton’s experience while adventuring in the realm of Chinese social media, what we learned from it and our strategy for the upcoming years.

11:15

Presentation

11:45

Presentation

12:15

Break

13:15

Presentation

13:45

Presentation

14:15

Presentation

14:45

Break

15:15

Presentation

15:45

Presentation

16:15

Wrap Up and Thanks