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Digital

Has digital widened participation by reaching new retail audiences?

By November 2020 internet sales accounted for 36% of retail in the UK, compared to 19.1% in February 2020. While internet sales, predictably, peaked during national...
Digital

Pinterest Tips for Arts Organisations

Launched in 2010, Pinterest is an image-sharing and social media platform designed to enable saving and discovery of information on the internet, by allowing users...
Social Media

What are Twitter Spaces and should Cultural Organisations be using them?

In December 2020, Twitter announced it would introduce a new feature that allows users to have audio conversations. A move that is a surprise to...
Streaming

All New Young Vic Productions Will Now Be Livestreamed

Kwame Kwei-Armah, the Artistic Director at the Young Vic, announced in May that the theatre would begin a policy of livestreaming all of its future...

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Streaming

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How is theatre pivoting to live-streaming?

More and more theatrical companies are at least looking into the possibilities that live streaming will afford them during the current socially distanced times. However,...

How Can the Arts Benefit From Twitch?

Twitch is a live video streaming service that was first launched back in June 2011. Since then, the platform has become a huge hit with...

TikTok

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How museums can adapt their content to new short-video formats…

In August 2020, Instagram launched a new content format for its users, to compete with the ever growing popularity of TikTok and integrate more diversity...

Museum becomes unlikely hit on TikTok

The Sacramento History Museum has become an unlikely hit on the social media platform, TikTok, thanks to one of its volunteers, known as Howard the...

Ratatouille: The TikTok Musical

In October 2020, an unlikely new musical project came about. Given the many social restrictions that have hampered both established and new theatrical productions in...

Virtual Reality

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Royal Shakespeare Company to Stage a Virtual Reality Show

The Royal Shakespeare Company (RSC) announced in February that it will stage an innovative online performance for socially distanced audience members by adopting live streaming...

Museums and Virtual Reality

For many in the museum sector, 2020 was a year of forced digital experimentation and rapid acceleration to online delivery formats.  With the lack of...

Covid-19 Sparks Virtual Reality Boom

Virtual reality (VR) was not developed to offer some much-needed escapism during the Covid-19 emergency but it seems to have fulfilled that role, at least,...

The Under Presents’ – Immersive VR Theatre

The Under Presents may be a strange name for a theatrical piece. There again, it could easily be regarded as a strange name for a...