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TikTok

Museum becomes unlikely hit on TikTok

The Sacramento History Museum has become an unlikely hit on the social media platform, TikTok, thanks to one of its volunteers, known as Howard the...

Ratatouille: The TikTok Musical

In October 2020, an unlikely new musical project came about. Given the many social restrictions that have hampered both established and new theatrical productions in...

How Arts Organisations Are Leveraging TikTok

Many of the world’s big cultural institutions and arts groups have had to learn how to adapt to the much-altered world since the global health...