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CONFERENCE 2021

Monday 14th June

3PM (GMT)

Sounds of the Forest

From a weekend camping festival in a forest in the Midlands, to a Global Forest Sound Map with over 2 million listens worldwide.

In the midst of the pandemic when people needed the solace and restorative power of time in nature more than ever, taking Timber Festival online felt like the antithesis of what was needed. Instead Wild Rumpus inspired hundreds of people to enter their local woodlands and contribute to a natural sound map of the world, creating community and shared experience when many of us felt isolated and disconnected.

Tune in for some Sounds of the Forest.

3:30PM (GMT)

Making the mundane magical

Message To A Post Human Earth was a large-scale interactive theatrical experience for botanical gardens with live actors and digital sculptures.

It became an intimate augmented reality journey for two in their local park. May Abdalla co-founder of Anagram, shares learnings from pivoting their project about plant intelligence to lockdown digital™ A detailed guide to making digital experiences that don’t feel like spending more time on your phone.

How to design interactions that bring an experience alive – using technology to re-enchant us the world around us and help see the familiar with new eyes.

4PM (GMT)

Cut Copy Remix

Birmingham Museums Trust worked with the satirical artist Cold War Steve and the Black Hole Club to reinvent the cancelled Cut Copy Remix exhibition and turn it into programme of digital work.

This expanded and morphed into new work shared online by participating artists over several months. Cold War Steve’s Benny’s Babbies was a joyful celebration of Birmingham, and it was welcomed by the public, bringing a dose of happiness and humour to a bleak time.

It also bought welcome income via poster sales! Something new and exciting came from a “postponed exhibition” coming alive online.

4:30PM (GMT)

Best Reopening Strategies

Repeated closures, capacity restrictions, and new hygiene and safety regulations were the name of the game for museums and attractions in 2020. Learn the surprising insider strategies from six winners of the 2020 Most Innovative Venue award. We’ll dive into the innovative ideas and creative concepts these museums and attractions developed to react quickly to COVID regulations while maintaining an exceptional guest experience!

4:45PM (GMT)

Break

6PM (GMT)

How to Keep Your Sponsors During a Pandemic

Honoring sponsorship agreements during the pandemic is challenging. Most components of the partnerships cannot be fulfilled, leading to undesirable results such as pausing of sponsorships and postponed payments.

How can you encourage your sponsors to transform their support towards digital activities instead? As Head of Development & Sponsoring at the Frankfurt Opera, Hannah found different approaches for involving sponsors in digital activities.

In this session, she’ll share her best practices for creating content, adding value for all parties involved.

6:30PM (GMT)

Young People Lead the Way: Moving a youth-led Festival of Hope online

The shift to digital was an unexpected challenge for many organisations, projects and events in 2020. The Festival of Hope was an example of this, planned as an ambitious celebration and exploration of hope and heritage through a series of live events across North West England, led by 40 young people working with five museum partners. When Covid hit, it was the powerful, innovative, resilient voices of the Festival’s young producers who drove the project forward, designing and delivering a unique digital Festival that offered hope when it was most needed.

7:00PM (GMT)

Thinking big on a budget

With the start of the pandemic, the cultural world seemed to go into overdrive. There was an abundance of free online content being pushed out into the world. We don’t know about you, but a slight feeling of panic initially came over us. What to do? Where to start? How to priotise? Because, in times of uncertainty and limited budgets, and as a museum that’s not at a digital frontrunner, what can you bring to the table? The Drents Museum decided to make optimal use of its own assets and to think big on a budget.

7:30PM (GMT)

How 5,000 people went from couch to chorus during lockdown

How do you take a weekly singing group with 150 people, put it on Zoom, and end up with 5,000 new budding singers? And as the return to live performance and in-person activity draws closer, where do you take this model next?

Tuesday 15th June

3PM (GMT)

Helping people discover over 1.2 million objects in the V&A's collections

In 2019 we began work on Explore the Collections, a new product to make the V&A’s collections more discoverable and accessible to everyone online. Then the pandemic hit and suddenly everyone really became everyone. Would this change how people wanted to engage with the museum online? And would we need to pivot? 

Understanding the word pivot to mean the central point around which a mechanism turns, our work on designing Explore the Collections embodies this. Our central point was the collections. By staying true to this and reframing how we focus on different user behaviours, we were able to launch a product that people love. 

3:30PM (GMT)

New museum for a new era

Driven by the pandemic and its dedication to innovation, the Museum of Art & Photography (MAP) in Bengaluru, India set up one of the first digital museums in the country in December 2020. Learn about MAP’s pivot to the virtual realm and how it is striving to bring the arts to all, and to make the arts inclusive, exciting and relevant to the 21st century, via the digital.

4PM (GMT)

If you build it, they won't come

How do you serve half a million people art experiences with the doors shuttered? More content isn’t the answer. Outcome based strategies can create instant results, but not long-term brand gratification or affinity. Create a playbook to pivot your brand outcome to experiential – and learn from a pandemic experiment that leaned into data and science and continues to evolve from a community-first core.

4:30PM (GMT)

Sponsors Presentation

4:45PM (GMT)

Break

6PM (GMT)

Creating the digital exhibition 'Corona in the City'

Discover how the Amsterdam Museum created an online exhibition about the covid crisis in Amsterdam with over 40 partners, thousands of personal stories and over 100k visitors.

6:30PM (GMT)

Telling the story of today’s refugee crisis

The world is witnessing the highest levels of displacement since the Second World War. But who are the people behind the numbers, and what drives the decision to flee your home? Refugee Nights was a virtual festival exploring refugees’ stories through talks, music, history and food. Hosted by Syrian refugee & filmmaker HASSAN AKKAD, the series brought together graphic novelists, artists, policy-makers and musicians to unpick this era-defining issue and celebrate the myriad ways in which refugees enrich UK culture. The line-up featured singer SHINGAI SHONIWA; politician LORD ALF DUBS & comedian OMID DJALILI. Produced during lockdown, the series attracted over 10k views on IWM’s YouTube Channel.

7PM (GMT)

Something you can walk around

How do you turn a family friendly festival into a digital experience during a pandemic? This is the challenges Peshkar faced in 2020-21 when deciding how to go about delivering their flagship Young Digitals Festival for 2021. This presentation will tell the story of how they went about making it happen.

7:30PM (GMT)

We’re not Netflix

In 2020 when we produced online events for the first time, we wanted our audience to feel a bit like they were coming to the Barbican, and we wanted to use our inhouse teams’ skills to give them a great experience just like they do in real life. We know we’re not Netflix, but still we wanted a bespoke solution integrated with our CRM. How could we deliver that with our small inhouse team?

Wednesday 16th June

3PM (GMT)

How to Charge for Digital content

Product, platform, price and purpose – there’s a new four P’s at work when it comes to generating revenue from digital. What are the most innovative and effective ways for pricing digital content and experiences? What is the appetite for digital in the future, and where should cultural organisations focus their digital producing effort? This session shares key findings from the Culture Restart Audience Sentiment Tracker, and highlights the actions to take as a consequence.

3:30PM (GMT)

Letting your audience lead your content

It’s incredibly difficult to grab the digital attention of ‘young people’, and arguably even harder to sustain this attention, but young people are also the most amazing advocates for what they believe in. If you are trying to figure out how to engage, or better include this audience with digital content, come along to see what Shout Out Loud is doing, reflecting on the lessons learnt from building a multi-platform, online presence from the ground up in one of the most challenging years in recent history.

4PM (GMT)

Inspire, challenge and support

How can you inspire audiences to respond to one of the worlds great archival collections when it’s closed to them by a pandemic lockdown?

4:30PM (GMT)

Sponsors Presentation

4:45PM (GMT)

Break

6PM (GMT)

Robo Race in the museum

Imagine remote controlled robotic cars going wild in an empty museum in the heart of Berlin. In our digital cultural education project, we enable kids and adults to explore the Futurium, a House of Futures, with Lego robots.

The participants, sitting at home in front of their computers, learn the basics of NEPO a visual programming language and move robo cars in a total different location (the museum) around a circuit or create a robotic ballet.

We talk about the secret success in digital museum work: Our approach starts from the tension between the virtual and the real world, not from translating analogue content into a digital format.

6:30PM (GMT)

A New Kind of Clubbing

With schools closed and families isolated at home, students face unique mental health challenges that directly impact their academic achievements. We’ll explore how the Museum of Pop Culture in Seattle, WA pivoted programming to create safe, student-centered social spaces through our virtual student club program. Using museum content to drive our clubs, we connect students to like-minded peers and develop their socio-emotional skills in a safe, remote environment. From building self-sustaining communities in Minecraft to learning from professional cosplay artists or discussing graphic novels, we’ll investigate how MoPOP’s club programs support students’ mental health by creating student-centered virtual environments.

7PM (GMT)

Multichannel cultural experiences for the home and the street

XR technology promises cultural institutions ways to leverage their physical premises as digital platforms, and to extend their collections beyond their walls. But how do you design an XR ‘digital cultural visit’ that rewards patrons with the depth and diversity of a real encounter? Veteran XR experience designer Rob Morgan will discuss the implications of non-zero-sum information design and the development of Multichannel Curation methodologies under Covid, and outline the twists, turns and pivots by his studio Playlines during their 2020 residency at National Gallery X and subsequent development of a covid-safe Augmented Art Gallery for the West End.

7:30PM (GMT)

Minecraft Your Museum

Minecraft Your Museum is an award-winning competition hosted by Amgueddfa Cymru – National Museum Wales. Primary pupils were invited to build their dream museum in Minecraft. We wanted to reach out to young people and provided a fun way to inspire creativity and enhance wellbeing during lockdown. The Museums the children created by taking part were phenomenal! They offer us a ‘sneak peep’ into an ideal museum from a young visitor’s perspective.