Clara Cobb is the senior marketing manager at the Dallas Museum of Art, where she handles CX and brand strategy, and leads innovative projects for front-end users.
Clara brings more than 10 years in enterprise government and nonprofit experience to the table.
With a foundational approach in behavioral science pedagogy, Clara combines her education and experience in educational technology, cause communication, and marketing strategy, applying a special research interest in UX and adult motivational theory into practice.
Speaking at Culture Geek Conference
Tuesday 15th June 2021
Session: If you build it, they won’t come
How do you serve half a million people art experiences with the doors shuttered? More content isn’t the answer. Outcome based strategies can create instant results, but not long-term brand gratification or affinity. Create a playbook to pivot your brand outcome to experiential – and learn from a pandemic experiment that leaned into data and science and continues to evolve from a community-first core.
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