Francesca has worked with cultural organisations and visitor attractions worldwide to help them grow earned income from visitors and audiences.
Her expertise is in building resilient business models and designing earned income strategies that help organisations build audience loyalty alongside financial resilience. At Baker Richards, she leads on consulting projects spanning a wide range of organisations, from theatres to arts festivals, from operas to heritage sites.
In the midst of the pandemic, Baker Richards partnered with leading agencies in the cultural sector, Indigo Ltd and One Further, to form the Insights Alliance. Together, they help the cultural sector gather the essential audience insight needed to plan for a successful recovery and restart after the pandemic.
Speaking at Culture Geek Conference
Wednesday 16th June 2021
Session: How to Charge for Digital content
Product, platform, price and purpose – there’s a new four P’s at work when it comes to generating revenue from digital. What are the most innovative and effective ways for pricing digital content and experiences? What is the appetite for digital in the future, and where should cultural organisations focus their digital producing effort? This session shares key findings from the Culture Restart Audience Sentiment Tracker, and highlights the actions to take as a consequence.
+ See the whole programme