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May Abdalla

May Abdalla


May Abdalla works with technology to create sensory stories that help us to reimagine the world and our place in it.

In 2013 she co-founded Anagram, an award-winning creative studio specialising in thought-provoking interactive storytelling and immersive experience design. Their work has toured internationally at festivals, public space and museums.

Door Into The Dark, a blindfolded experience about being lost won the Tribeca Film Festival Storyscapes Award. The Collider, a VR installation about power dynamics was selected for Best of VR at Venice Film Festival and Best Immersive Art Award at Sandbox Festival in China.

Her project A Face To Open Doors, an encounter with an AI border guard from the future is now at the Imperial War Museum in London.

She is presently working on a VR experience about schizophrenia and gaming that explores how we create the realities we live within.


Speaking at Culture Geek Conference
Monday 14th June 2021

Session: Making the mundane magical

Message To A Post Human Earth was a large-scale interactive theatrical experience for botanical gardens with live actors and digital sculptures. It became an intimate augmented reality journey for two in their local park. May Abdalla co-founder of Anagram, shares learnings from pivoting their project about plant intelligence to lockdown digital™ A detailed guide to making digital experiences that don’t feel like spending more time on your phone. How to design interactions that bring an experience alive – using technology to re-enchant us the world around us and help see the familiar with new eyes.

+ See the whole programme

May Abdalla