Search Subscribe

Search Museum Next


Rob Morgan

Rob Morgan

Co-founder & Creative Director

Rob Morgan is an immersion designer, digital dramaturge, and co-founder & Creative Director of immersive AR studio Playlines. Rob writes and designs award-winning immersive experiences, is a pioneer of Mixed Reality theatre, and has worked on some of the most critically-acclaimed games in VR and interactive narrative.

A former PlayStation Studio Lead Game Writer, Rob co-wrote with J.K. Rowling the platinum-selling Augmented Reality PlayStation3 title ‘Wonderbook: Book of Spells’ and its sequel ‘Book of Potions’. Rob wrote the first narrative demo for PlayStation VR, was Content Editor for the multi-award-winning mobile game ’80 Days’ (TIME Game of the Year 2015) and wrote and voice-directed ‘A Fisherman’s Tale VR’ (Game of the Year, VR Awards 2019) (10/10 Steam rating).

Rob has written and/or dramaturged several acclaimed VR/360° films including ‘IF’ (Finalist, Royal Television Society Award), and is currently acting as Digital Dramaturge on several new immersive productions including for the National Theatre of Malta. He also wrote and narrative-designed the HoloLens experience ‘SlushPolis Story’ (Future of Storytelling Prize 2017), and has written VR training applications for journalists in conflict zones as well as GEMBA, the first accredited VR business masterclass, with Lean pioneer Peter Hines.

As head of Playlines, Rob co-devised and directed the groundbreaking site-specific hip-hop AR opera ‘CONSEQUENCES’ (Finalist, Future of Storytelling Prize 2018; Official Selection, Raindance 2019), and recently completed a digital residency at the National Gallery prototyping AR solutions for pandemic conditions. He’s currently working on an augmented art gallery with some of the UK’s biggest cultural institutions, and a location-based mobile game about the surveillance state as an artist in residence at King’s College.


Speaking at Culture Geek Conference
Wednesday 16th June 2021

Session: Multichannel cultural experiences for the home and the street

XR technology promises cultural institutions ways to leverage their physical premises as digital platforms, and to extend their collections beyond their walls.

But how do you design an XR ‘digital cultural visit’ that rewards patrons with the depth and diversity of a real encounter?

Veteran XR experience designer Rob Morgan will discuss the implications of non-zero-sum information design and the development of Multichannel Curation methodologies under Covid, and outline the twists, turns and pivots by his studio Playlines during their 2020 residency at National Gallery X and subsequent development of a covid-safe Augmented Art Gallery for the West End.

+ See the whole programme

Rob Morgan