Only big organisations have big followings on YouTube. No one watches long videos on YouTube. You can’t make money with digital. This is just some of the bad advice you might hear when you look to branch into digital content.
Through our YouTube channel with over 450,000 subscribers, we’re taking the work of the Royal Institution to a global audience, whilst also building a significant income stream.
We want to share how we managed to become one of the most successful cultural YouTube channels, some of the mistakes we made, and how we’re reimagining what ‘digital’ means to our organisation.