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Jack Craig

Jack Craig

Digital Design Lead

Jack is digital design lead at the V&A museum. He has over 10 years’ experience working in digital for organisations in the public and private sector including the UK Parliament, Wellcome Trust and the London Evening Standard. He has a focus on designing user-centred and inclusive digital experiences.

Speaking at Culture Geek Conference
Tuesday 15th June 2021

Session: Helping people discover over 1.2 million objects in the V&A’s collections

In 2019 we began work on Explore the Collections, a new product to make the V&A’s collections more discoverable and accessible to everyone online. Then the pandemic hit and suddenly everyone really became everyone. Would this change how people wanted to engage with the museum online? And would we need to pivot? 

Understanding the word pivot to mean the central point around which a mechanism turns, our work on designing Explore the Collections embodies this. Our central point was the collections. By staying true to this and reframing how we focus on different user behaviours, we were able to launch a product that people love. 

+ See the whole programme

Jack Craig